OSL is introducing a rewards program that is innovative to other current programs in the market due to its portability between merchants, instant gratification for the consumer and the ability to allow for the support of causes through purchases as well as show consumer advocacy.
One of the first diversity markets we are focusing is the LGBT community. A few reasons we focused on this segment is that they still do not have their basic civil rights, and they are the only group also comprised of all of the other diverse segments (Hispanic, Disabled, African American, Women etc) as well as they collectively have the largest purchasing power among minorities of over $2 Trillion in spending last year.
The Rewards program generates revenue to OSL through a transaction fee on all rewards usage at retail locations. Additionally OSL partners can issue rewards with ease while driving a revenue stream from their member bases through focused promotion on how members can use their rewards.
Our plan is to launch in LA and NY prior to national rollout because of our existing and pending relationships with member groups and media outlets in those markets.
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